The importance of your logo design

Whether it’s simple typography or a more comprehensive branding solution, a successful logo delivers a clear and simple message. And whilst it’s only part of a company’s branding, it is the foundation on which the brand is built. So spending some time, money and thought on getting it right from the start will only benefit your business going forward.

Having a professional logo designed by a professional designer is one of the most important tools in your business marketing toolkit. It provides your business with a brand identity that takes your core values and communicates them to your target market.
A professional logo design needs to be simple and versatile. It needs to be recognisable at different sizes and work on all forms of print and digital media. If you’re targeting online platforms like Facebook, Instagram and Twitter, then your logo design plays a crucial role in the marketing of your company.
Whatever your budget, good design is possible: you simply need a graphic design professional to provide it.
Bike bay in Oxford street showing Safer Streets logo, designed by Oxfordshire logo specialist
professional logo design for an HR company, by a creative logo design company near Oxford

A good business starts with good design.

When you use a design professional you give yourself and your business the best chance of making a positive first impression. When choosing a company for a product or service, customers want to be sure they are dealing with professionals. Investing in a designer shows that you value professionalism: this sends a strong message to your customers or potential clients.

A good professional logo design makes your company memorable and distinguishes it from the competition. Customers can identify you by your logo alone. It can convey your brand values and help form your brand identity.

First impressions count.

When looking at a logo, potential customers or clients will make immediate judgements and regard a business, product or service in a certain way. A poor logo design will give potential customers the impression that your business is unprofessional. This reflects negatively on your products or services and how well you’re able to deliver them. 

But if executed correctly, your logo can sell you and your brand to your target audience and create brand loyalty. If a logo looks like the type of company or service a customer is looking for, they will actively engage with the company and buy its products and services.
This is why it’s essential the logo correctly represents the business, as you want to attract the right audience.
Screenshot showing a professional logo design on a website header
A sticker on a bikebay with various logo designs for Oxford City Council, demonstrating the effect of strong branding

The importance of your logo design

Whether it’s simple typography or a more comprehensive branding solution, a successful logo delivers a clear and simple message. And whilst it’s only part of a company’s branding, it is the foundation on which the brand is built. So spending some time, money and thought on getting it right from the start will only benefit your business going forward.

Having a professional logo designed by a professional designer is one of the most important tools in your business marketing toolkit. It provides your business with a brand identity that takes your core values and communicates them to your target market.
A professional logo design needs to be simple and versatile. It needs to be recognisable at different sizes and work on all forms of print and digital media. If you’re targeting online platforms like Facebook, Instagram and Twitter, then your logo design plays a crucial role in the marketing of your company.
Whatever your budget, good design is possible: you simply need a graphic design professional to provide it.
creative logo design for human resources business near Thame, Oxfordshire

A good business starts with good design.

When you use a design professional you give yourself and your business the best chance of making a positive first impression. When choosing a company for a product or service, customers want to be sure they are dealing with professionals. Investing in a designer shows that you value professionalism: this sends a strong message to your customers or potential clients.

A good professional logo design makes your company memorable and distinguishes it from the competition. Customers can identify you by your logo alone. It can convey your brand values and help form your brand identity.
image of a website header showing a professional logo design for a concierge business

First impressions count.

When looking at a logo, potential customers or clients will make immediate judgements and regard a business, product or service in a certain way. A poor logo design will give potential customers the impression that your business is unprofessional. This reflects negatively on your products or services and how well you’re able to deliver them.

But if executed correctly, your logo can sell you and your brand to your target audience and create brand loyalty. If a logo looks like the type of company or service a customer is looking for, they will actively engage with the company and buy its products and services.
This is why it’s essential the logo correctly represents the business, as you want to attract the right audience.

If you’re looking for a fresh image for your business or you’re setting up from scratch and want a complete corporate identity, please get in touch.

Gerrish Design has supported a range of local businesses throughout Oxfordshire, including Thame, Oxford, Henley, Bicester, Banbury, Wheatley, Chinnor, Chalgrove, Great Milton, Witney and Yarnton, as well as Berkshire businesses in Reading, Caversham and Twyford. Website design and WordPress support has been provided in Aylesbury, Chilton, Brill, Haddenham, Princes Risborough, Long Crendon and Marlow in Buckinghamshire.